1 July 2009 is the day when new domain name registration rules liberalising domain name registation procedure under ccTLD .lv come into force. The main changes affect the way domain name applications are being handled: now the Registry will not perform manual checks to ensure that the registered domain name does not violate rights of a third party. Domain names will be registered on the 'first come first served' basis.
However, following the conclusions of a public survey carried out by the Registry, internet users are concerned about the rude and offensive domain names that might be registered under liberal policy. Therefore (recognisable) rude and offensive domain name registrations will not be allowed. The Registry also wishes to protect people from their names being registered in bad faith: full names (first names, last name) may be registered only by people with respective full names.
Source: NIC.LV