RickLatona: Interview with Hiro Hotta, Director of Corporate Planning for the .jp and .co.jp extensions of Japan’s ccTLD

July 13, 2009 by Rick Latona

One of the most successful of the ccTLDs and also the most mysterious is Japan’s .jp.

Japan as the second largest economy in the world seems like quite an opportunity. However, you need to know Japan and preferably Japanese before you jump into the game.

I’ve been there many times and the country to me has always come across as one of the most self-contained societies in the world. According to Wikipedia 98.5% of the people there are in the Japanese ethnic group. That’s amazing considering the amount of business that is done there.

However, as the Asian crisis years back proved their economy is anything but self-contained. They are very much a part of the global web.

They have the money and the entrepreneurial spirit to be buyers of names. If only domainers could figure out how to tap the market. Hopefully, these questions can help demystify it a bit.
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